Use these tips and tricks to drive more traffic, convert more customers, and make a big impact to your bottom line.
Trust us—we know that boosting sales is your top priority. As an ecommerce business, it’s all about putting money in your pocket, building out your team, and delivering the best experience for your customers. But if you’re like most business owners, there’s probably a huge roadblock in your way to making these goals—and more—a reality: getting people to your website in the first place.
Marketing can be confusing territory: How do you market in a, well, overcrowded market? There’s tons of tactics, conflicting opinions, and a bunch of misinformation floating around the internet—but don’t worry, we’ve got your business’s back.
We’ve rounded up the best tried-and-true marketing tactics that will help you increase traffic to your site, improve your conversion rates, and drive up your revenue numbers to crush your sales goals and build a loyal customer base. Learn more about the five best ways to amp up your effectiveness. Try them for yourself and watch the sales start rolling in.
- Understand Your Target Market
For any business, there’s one thing that you’ve got to have before anything else: a deep and intimate understanding of your target audience. For any marketing to succeed—and to help drive up those sales numbers you’re after—you need to know who you’re speaking to so that you can more effectively speak their language.You need to know not only your audience demographics—like age, income, and gender—but also their psychographics. What motivates them? What are they into? What do they value? You need to become an expert in your audience so you can craft tailored messaging that they’ll read and think, “This is exactly what I’ve been looking for!” It will also help you make sure you’re targeting the right people with your marketing materials so you can reach your revenue goals.
- Prioritize Paid Advertising
Getting more eyes on your site brings you one major benefit: better sales numbers. And who doesn’t want that? Funneling a little bit of your marketing budget into paid advertising is one of the smartest ways to reach new, bigger, or untapped audiences.Amazon, Google, and social media platforms offer paid advertising that lets you show off how impressive your products really are so people just have to click. That’ll drive more traffic directly to your website and give you the revenue-generating avenue you’ve been after.When you’re first setting up your ads, you can choose your target demographic, set your budget, choose the ad placement, and schedule your advertisements, giving you tons of control over not only who sees your ads, but also where they see them. Paid advertising puts you in the driver’s seat to generate more visits, increase conversions, and ultimately make more money than you would with organic marketing alone.
- Utilize Email Marketing
Email marketing is the perfect combo: a low stakes and highly effective way to drive traffic and increase engagement. For every dollar spent on email marketing, companies generate an average of $40 in sales—so the real question is, why wouldn’t you do it?Email marketing looks different for everyone. Some businesses create monthly newsletters, others develop drip or nurture campaigns, and some use holidays or pop culture events to ground their content. Think about your business and what makes the most sense for you, and then get writing. Keep to a predictable cadence to reach out and say, “Hey! Remember me?” in your customers’ inboxes so your business is always top-of-mind—and so that they’ll eagerly click “Shop Now.”
- Connect with Customers on Social Media
Social media creates an invisible web of connection between you and your customers. Once they’re a loyal follower, they’ll get to know you on a deeper level and get not only what you sell, but why you sell it. That’s why social media is consistently ranked in the top five marketing methods that delivers return on investment.This digital bond helps your audience feel like they know you instead of just knowing your products. By showing them—instead of telling—what your brand and your products are all about, you’ll give them the additional info they didn’t even know they needed. As they fall more and more in love with your product, your social channels will begin to generate increased page views, higher conversion rates, and more dollars in your pocket.
- Improve the Customer Chat Experience
For ecommerce, “easy” is always the ultimate objective. You’ve got to make it as seamless as possible for a consumer to visit your site and get exactly what they want—and an effective live chat tool is one of the best ways to make it happen. Live chat has the highest customer satisfaction rating of any customer service channel, thanks to the fact that customers don’t have to do any digging to get the info they’re looking for.The best way to become an ecommerce superstar is with TextChat. The easy-to-use platform makes business owners and their teams agile and effective on-the-go because they can communicate with customers from anywhere.The simple and straightforward tool sends customer service agents a text message directly to their cell phone when there’s a new customer inquiry, so it’s win-win for everyone: Customers get the personalized, human answers they want, and you never miss a sale.
So now that you know exactly what you’ve got to do, what are you waiting for? Whether you decide on paid advertising, adding an effective live chat to your site, or little bit of everything, start taking the best steps for your business to drive results.